TSPRA - The Texas School Public Relations Association

Panelists: Steven Webb, Ed.D., superintendent, Vancouver (Wash.) Public Schools; Brian White, Ed.D., superintendent, Chartiers Valley School District, Pittsburgh, Pa.; and Steven L. Walts, Ed.D., superintendent, Prince William County Public Schools, Manassas, Va.

Moderator: Karen Kleinz, APR, NSPRA associate director, Rockville, Md.

There’s a new generation of school superintendents in town, and they aren’t just taking the leadership reins of school districts across the country, they are grabbing them and taking off at a gallop on a mission to make positive change happen quickly in their schools and communities. A key characteristic of this group is an understanding that communication, marketing and engagement are absolutely critical to the success of their education initiatives. Join the discussion with this panel of dynamic new leaders and learn how they are thinking out of the box and redefining the role of superintendent as lead communicator.

Download the registration form or register online.

The way you handle a crisis can be more damaging than the crisis itself.