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2020 TSPRA Annual Conference
February 24-27, 2020
Omni Barton Creek Resort

Executive Committee Meeting  Monday a.m., Feb. 24
Pre-Conference Sessions  Monday p.m., Feb. 24
Regular Conference Sessions  Tuesday, Feb. 25 through noon on Thursday, Feb. 27
Star Awards Banquet  Wednesday p.m., Feb. 26

8212 Barton Club Drive
Austin, TX 78735

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The 2020 Annual Conference will be held at the Omni Barton Creek Resort in Austin, TX. We are looking forward to a great conference with nationally recognized speakers and invaluable breakout sessions. Don't miss this opportunity to be inspired with new ideas and to hone skills that will help you better serve your students and community!

The deadline to register for the 2020 Annual Conference without paying a late fee is January 24, 2020. All registrations made after Jan. 24 will include a $100 late fee. Registrations can be transferred between members or non-member attendees (prices will be adjusted for member to non-member prices).

All cancellations will be assessed a $75 cancellation fee. After January 24, no cancellations will be accepted. Click here to see the TSPRA cancellation policy. 

♦ TSPRA Annual Conference Registration for Members - $495 (+$100 late fee after 1/24/2020)

♦ TSPRA Annual Conference Registration for non-members - $670 (+$100 late fee after 1/24/2020)
(Non-member registration includes the cost of a TSPRA membership, provided they are eligible.) 

♦ Preconference sessions, Monday, February 24 - $100

♦ Star Awards Dinner, Wednesday February 26 - $75 
Click Here to purchase banquet tickets. Use this link if you have already registered for the conference or wish to purchase just tickets.

Click HERE to for things you should KNOW BEFORE YOU GO!

If you are staying at Omni Barton Creek Resort & Spa, here is some important information you should note:

Join Omni Select Guest
When you join this loyalty program, you will have access to the following:
•  Complimentary 3MB Internet Access

•  Opportunity to Earn Free Nights

•  Complimentary Morning Beverage Delivery

•  Complimentary Pressing of 2 Items

•  Complimentary Bottled Water on Night of Arrival

•  Complimentary Shoeshine

•  Express Check-In and Check-Out

Join here: www.omnihotels.com/loyalty
Any reservation not cancelled 72 hours prior to arrival will be subject to one-night room and tax cancellation fee.
Any reservations that fail to arrive on the scheduled arrival date will be considered a no-show and a charge of one night’s room and tax will be posted to credit card on file.
Early Departure:
Guests wishing to avoid an early departure fee should advise the Omni Barton Creek hotel at or before check-in of any change in planned length of stay.
There is a flat service charge of $10 per room.
There is a free parking garage onsite. Valet parking is available for $34 per day.
Paying by Check
Arrangements to pay by check must be made with the hotel prior to your arrival.
Check In/Out
Check-in time is 4:00 p.m.
Check-out time is 11:00 a.m.




Preconference is a great time to dive deep into a concentrated subject with your peers. Sessions run on Monday, February 24, 1-4 p.m. and are only $100. 

♦ PRECONFERENCE - Put The APR In Your Professional Portfolio
Invest in yourself, invest in your career and start your path to becoming an APR during this interactive session. Don't let another year pass without adding this credential to your professional portfolio. During this session, you will meet with an APR mentor to get a jump start on your portfolio project and learn what it takes to earn this prestigious credential. The session will provide you with a roadmap to earning your APR.

♦ PRECONFERENCE - Mastering The Visual Code: The Building Blocks Of Powerful Visual Storytelling
Telling a compelling video story is dependent on knowing a hidden visual language that has been with us since early cinema days. The language is ‘hidden’ because it is a visual code embedded in every TV show, every video message and every movie you have ever watched. Although it is ever present, this visual code is easy to over look simply because it is visual. Julie Jones, director of the National Photographers Association’s (NPPA) News Video Workshop, will introduce you to this language and show you how to harness it so you can build better stories from the concept all the way through to the last edit.

This three-hour workshop will flex your marketing muscles and get you in shape for any season! You’ll go through exercises and guides to maximize your website (regardless of where you’re at), plan small and large campaigns, and work with what you’ve got to market all you have. Join us at the pre-conference starting line! Lisa Losasso Jackson, Eleven Productions

♦ PRECONFERENCE - Rookie Boot Camp
Every PR professional needs some tools to help navigate school communications. TSPRA Rookie Boot Camp will provide you with some basic tools, tips and techniques to finding your way through the day-to-day adventures we all face. Get to know your fellow rookies and meet some veterans who will help maximize your TSPRA experience. Presenters:  Kim Hocott, Pearland ISD, Barry Perez, Northside ISD, Ian Halperin, Wylie ISD, Helen Williams, Greenville ISD, Claudia Lemus-Campos, PSJA ISD

♦ PRECONFERENCE - TCU What Leaders Can Learn From Hurricanes: Crisis Communication And Messages Of Resilience
Hurricane Harvey not only battered the Texas coast in 2017, but it also dumped several feet of rain across the Houston area. One school district in Fort Bend County, Texas, used a discourse of resilience before, during, and after the storm to position its community for renewal. From this year-long academic case study about the discourse of renewal, built with help from the Fort Bend ISD communication team, find out how public sector leaders can model resilience discourse. This model is one way to "round up" crisis communication into more than warnings and announcements. Also, in this interactive session, attendees will work individually and in groups on developing a storytelling map, for finding the right voices in your district for every type of story. 



preconference 2020


If you have any allergies or food restrictions, please indicate them on your registration. We will make every effort possible to meet your needs but cannot make guarantees, especially for any cross-contamination of things like gluten or vegan. Letting us know beforehand will help us prepare the hotel. If you have forgotten to mark your restrictions, please let us know by February 14 via email at janet@tspra.org



Anne Grady Headshot 01 1


Anne Grady is not your typical motivational speaker. She is a bestselling author, two-time TEDx speaker, trainer, survivor, optimist, inspirer and a truth-bomb dropper.

Anne has a master’s degree in organizational communication and has spent the last 20 years working with some of the largest organizations around the globe.

She has become known as a leading expert on communication, leadership, emotional intelligence and resilience, contributing to Harvard Business Review, Entrepreneur, Fast Company, Inc. Magazine, FOX Business and many more.

Audiences love her raw honesty, edgy humor, authenticity, and insight. Anne shares inspiring personal stories, cutting edge, research-based content, and implementation tools to transfer learning into real life to improve relationships, navigate change, and triumph over adversity. And she’ll make you laugh while she does it.

In her first book, 52 Strategies for Life, Love & Work, Anne provides practical strategies to improve relationships, increase productivity
and reduce stress. In her most recent book, Strong Enough: Choosing Courage, Resilience and Triumph, Anne draws from her personal life experiences that touch the hearts and minds of audiences helping them use adversity as a catalyst to grow "strong enough."


The deadline to register for the 2020 Annual Conference without paying a late fee is January 24, 2020. All registrations made after Jan. 24 will include a $100 late fee. Registrations can be transferred between members or non-member attendees (prices will be adjusted for member to non-member prices).

All cancellations will be assessed a $75 cancellation fee. After January 24, no cancellations will be accepted. Click here to see the TSPRA cancellation policy. 

July 24 - Hotel block link will be blasted out in the afternoon newsletter
September 11 - Call for proposals to present at the 2020 Annual Conference goes out
September 25- Registration opens for the 2020 Annual Conference
November 7 - Conference Planning Committee meets to slate sessions

Within 10 days, the rooms we blocked at the Omni Barton Creek Resort were filled. We encourage you to check with Omni first before making alternative plans as things change on a daily basis. CLICK HERE FOR OMNI

We have an overflow block set up (see below), but we are also accepting names of those who would like to be on the waitlist for a room at Omni. To be placed on the list, provide us with the name of each guest along with the arrival and departure dates. Please send your request to info@tspra.org.

If you weren’t able to snag a room at the Omni Barton Creek Resort, you are in luck! We’ve secured an overflow block of rooms at the beautiful (and stylish) Sonesta at Hill Country Galleria. This hotel is located at the heart of dining and shopping and is a mere 10 to 15 minutes from the conference. Hurry and book your room—it’s first come, first served!

RATE $159 (single/double)
CUT-OFF DATE 02/05/2020
• Complimentary Wi-Fi and covered self-parking 
• Outdoor heated swimming pool
• 24-hour fitness and business centers
• Complimentary local shuttle within a 5-mile radius
• Walking distance to galleria, with hotel guest discounts at many stores
• Complimentary shuttle service provided the night of Star Awards

Group Code: 0223TXSPRA
Block Dates: 02/23/20 - 02/27/20
Call: 512-483-5902