TSPRA Logo no backgroundweb


2019 Conference Schedule



CampCommunicationfireweb2019 TSPRA Annual Conference
February 18-21, 2019
Hyatt Regency Lost Pines Resort

Executive Committee Meeting ♦ Monday a.m., Feb. 18
Pre-Conference Sessions ♦ Monday p.m., Feb. 18
Regular Conference Sessions ♦ Tuesday, Feb. 19 through noon on Thursday, Feb. 21
Star Awards Banquet ♦ Wednesday p.m., Feb. 20

575 Hyatt Lost Pines Road
Cedar Creek, TX 78612

 Register Arrow  Present Arrow  Hotel Arrow Schedule Arrow  Speakers Arrow   

Click here to see the 2019 TSPRA Conference program. 

This is a draft schedule for the 2019 TSPRA Annual Conference. All dates, times and events are subject to change. 

Monday, Feb. 18, 2019

  • 9 a.m. to noon - Executive Committee Meeting
  • 1 p.m. to 4 p.m. - Preconference Sessions
  • 2:15 p.m. to 2:45 p.m. - Preconference Break
  • 5:30 p.m. to 7:30 p.m. - Meet and Greet Reception [Sponsored by WRA Architects]

Tuesday, Feb. 19, 2019

Attire: Comeback Communications - Wear a favorite TSPRA annual conference T-shirt from previous years. T-shirts from 2017 will be provided to rookies and first-timers while supplies and sizes last. 

  • 7 a.m. to 7:30 a.m. - 5K Run/Walk
  • 8 a.m. to 9 a.m. - Exhibitor Viewing
  • 9 a.m. to 10:30 a.m. - First General Session
  • 10:30 a.m. to 11 a.m. - Designated Vendor Viewing and Caffeinated Connections
  • 11 a.m. to noon - Concurrent Sessions
  • Noon to 1:15 p.m. - Mess Hall Lunch Sponsored by Smore
  • 1:30 p.m. to 2:30 p.m. -  Concurrent Sessions
  • 2:45 p.m. to 3:15 p.m. - Job Alike Sessions
  • 3:15 p.m. to 3:45 p.m. - Sponsored Break
  • 4:00 p.m. to 5:00 p.m. - Corporate Showcases 
  • 5:30 p.m. to 7:30 p.m. - Welcome Reception Sponsored by Blackboard
  • 7:30 p.m. until - Evening on Your Own and Client Dinners

Wednesday, Feb. 20, 2019

Attire: Color Me Camp Cool - Wear district colors, collegiate colors, or just your favorite color, as well as sunglasses at the President's Luncheon. (Bring your own if you want, but Peachjar will be providing conference attendees with some while supplies last.)

  • 8:15 a.m. to 9 a.m. - Exhibitor Viewing
  • 8:30 a.m. to 10:15 a.m. - Roundtables Sponsored by K12 Insight
  • 10:15 a.m. to 10:45 a.m. - Designated Vendor Viewing and Caffeinated Connections
  • 10:45 a.m. to 11:45 a.m. - Concurrent Sessions
  • 11:45 a.m. to 1:30 p.m. - Luncheon and Networking - Sponsored by West (SchoolMessenger solutions)
  • 1:30 p.m. to 2:00 p.m. - Timely Topics
  • 2:00 p.m. to 2:30 p.m. - Sponsored Break - Region 4 Print Center
  • 2:30 p.m. to 3:30 p.m. -  Concurrent Sessions
  • 3:45 p.m. to 4:30 p.m. Rookie Meet-Up and Regional Meetings
  • 6 p.m. to 7 p.m. - West (SchoolMessenger solutions) Star Awards Reception
  • 7 p.m. to 9:15 p.m. - West (SchoolMessenger solutions) Star Awards Banquet
  • 9:30 p.m. to 11 p.m. - West (SchoolMessenger solutions) Celebration Event

Star Awards Attire: Business or cocktail - So you can show your photos to your superintendent.

Thursday, Feb. 21, 2019 

Attire: Camp Communication - Wear your 2019 TSPRA Annual Conference T-Shirt and stick around for the group photo after breakfast.

  • 9:00 a.m. to 10:00 a.m. - Breakfast Buffet
  • 10:00 a.m. to 10:45 a.m. - General Membership Meeting
  • 11:00 a.m. to noon - Networking and Social Media Assembly

2019 Preconference Sessions 


Click here to purchase a standalone preconference ticket. 


Put the "APR" in Your Professional Portfolio
Rebecca Villarreal, APR, New Braunfels ISD; Angela Duitch, APR, Tyler ISD and Monica Faulkenbery, APR; Northside ISD
No time? New job? New boss? There are dozens of barriers to getting your APR, but not one good reason to let another year pass without adding this credential to your professional portfolio. During this session, you will meet with an APR mentor to get a jump start on your portfolio project and learn what it takes to earn this prestigious credential. The session will be interactive and provide you with a roadmap to earning your APR.


Rookie Boot Camp

Ian Halperin, Wylie ISD; Laura Jobe, Mesquite ISD; David Hicks, Allen ISD and Ronnie Zamora, Los Fresnos CISD
Every PR camper needs some tools to help navigate the wilds of school communications. TSPRA Rookie Boot Camp will provide you with some basic tools, tips and techniques to finding your way through the day-to-day adventures we all face. Get to know your fellow rookies and meet some veterans who will help maximize your TSRPA experience. Rookies will be connected to a camp counselor to help guide you through your conference experience.


Hands-On Video Production Workshop
Ray Rush, Frenship ISD
Join EMP experts from throughout the state to walk through each step of the video production process. 

Executive Presence and Communication

Jacqueline Lambiase and Laura Bright, TCU 

How can you best provide communication leadership for your school district? How do you gain insight on your own communication style, and then cultivate a more authentic and productive executive presence? How do you learn to coach others in communication leadership, building a better internal communication culture along the way? In this interactive session, we will focus on ways for you to improve your relational communication style, to gain self-awareness, and to serve as an influencer within your school district. This training culminates in an assessment of the ways that internal culture and communication styles help to build better branding support from everyone.


Current Education Legal Issues and Open Records Overview

Shellie Hoffman Crow, Walsh Gallegos 

Stay up-to-date on the latest bond, election and other legal questions and challenges facing public school communicators and educators and those who handle open records requests in 2019 from a pair of experienced education attorneys with the law firm of Walsh Gallegos Treviño Russo & Kyle P.C.


The Power of the Pen: Effective Written Communication for School Public Relations
Nicole Kirby, Park Hill School District (Kansas City) 
People judge your schools by the quality of the messages you put out. Send the right message, literally and figuratively, by honing your writing skills. You’ll walk away from this session with a better understanding of what effective writing looks like for school public relations, you’ll get some practice with refining your words and you’ll learn the most common mistakes people make, so you can avoid them.