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TSPRA E-newsletter

Issue 241, June 22, 2016 Newsletter
In this issue...

Feature Story
June Executive Committee Meeting

Other Stories
♦ TSPRA summer schedule
♦ Key Communicator nominations
♦ Sponsor spotlight

Congratulations,
Upcoming Events
and MORE!home newspaper

GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

TSPRA Tweets

TSPRA Austin

TSPRA members: Keep in mind that tomorrow is the last day to nominate someone for the Key Communicator award. Details on the website.

by TSPRA Austin

Survey

Stay tuned for the next TSPRA survey.

TSPRA