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TSPRA E-newsletter

Issue 243, August 24, 2016 Newsletter
In this issue...

Feature Story
Sign up for Spoken Word training in the Houston or Dallas areas

Other Stories
♦ TSPRA members at NSPRA
♦ Front page photo contest
♦ Sponsor spotlight

Congratulations,
Upcoming Events
and MORE!home newspaper

GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

TSPRA Tweets

TSPRA Austin

RT @APStylebook: AP Style tip: i.e. is the abbreviation for the Latin id est or that is (to say). Always followed by a comma.

by TSPRA Austin

Survey

Stay tuned for the next TSPRA survey.

TSPRA