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Announcements

  • Join the Texas Public Schools Week celebrationPowerofPublicLOGO

    Click here for information on Texas Public Schools week, including the #PowerofPublic social media blitz Thursday, March 2. 

  • TSPRA logo 2013Register for School Communications Legal Workshops 

    TSPRA and attorney Dennis Eichelbaum will host a pair of School Communications Legal Workshops in 2017. Click here to learn more and register.

  • 2017 CTPS Video Contest State Winners

    RBFCU Logo 2012Click here to see state winnersfor the 2017 Celebrate Texas Public Schools Video Contest, sponsored by Randolph Brooks Federal Credit Union.

  • Congratulations to our 2016 Key Communicator

    ShannaPeeplescroppedTSPRA has named Shanna Peeples, the 2015 National Teacher of the Year from Amarillo ISD, its 2016 Key Communicator.  
    Click here to read more.   

TSPRA E-newsletter

Issue 264 February 15, 2017 Newsletter
In this issue...

Feature Story
Star Awards information

Other Stories
♦ Final conference checklist
♦ Shuttle schedule
♦ School Communications Legal Workshops

Congratulations,
Upcoming Events
and MORE!home newspaper

GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

TSPRA Tweets

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RT @APStylebook: When a month is used with a date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov., Dec.: Feb. 12. Spell out the others…

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Survey

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