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GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

TSPRA E-newsletter

ISSUE 125, May 15, 2013
In this issue...

Feature Story
TSPRA Awards Season gets under way

Other Stories
 Bond election results from this weekend.
 Electronic payment: Survey says!
 Are we on the verge of a Rainy Day compromise?

Congratulations,
Upcoming Events
and MORE!home newspaper

TSPRA Tweets

TSPRA Austin

Photos from today's SASPRA meeting are posted on the TSPRA Facebook page! Take a look and see how many faces you recognize!

by TSPRA Austin

TSPRA Austin

SASPRA is meeting today at North East ISD. Look for photos later today on the TSPRA Facebook page.

by TSPRA Austin

Member Quotes

"I think being a part of TSPRA is great because it creates an opportunity for professionals to share."

 

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