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Don't help sensationalize a story. 

  • Clarify what the interview is about. Don't agree if it's sensationalistic or if it will draw you away from your message. 
  • Don't respond to negative questions by repeating the words that might inflame the situation. 
  • Avoid speculation and predictions of the future. 
  • Focus on positive actions and outcomes
  • Avoid playing the blame game. 

-NSPRA's Principal Communicator newsletter

TSPRA E-newsletter

Issue 166, July 30, 2014
In this issue...

Feature Story
2014 Key Communicator named

Other Stories
 Nomination materials released tomorrow
 Region 12 Ammerman information
 Renew your TSPRA dues

Upcoming Events
and MORE!home newspaper

TSPRA Tweets

TSPRA Austin

NSPRA members have early access to the annual PDK gallop poll on public perception of education. Check your NSPRA email for the link.

by TSPRA Austin

TSPRA Austin

Need Ammerman? ESC-12 (Waco) is hosting Media & Crisis Comm training on 9.3.14. Contact us ASAP to register.

by TSPRA Austin

Updating Cart...
Please update TSPRA's new address in all your files.

The TSPRA Office has moved!
Jul 03, 2008

On July 1, the TSPRA State office opened their doors in their new location in the Texas Association of School Administrators (TASA) building, just east of the Texas Capital, between Trinity and Red River.

TSPRA's newly remodeled suites, 101-105, are located on the first floor, right side. All phone, fax and emails will remain the same.

Please change our contact information to:

TSPRA - Texas School Public Relations Association
406 East 11th Street, Suites 101-105
Austin, Texas, 78701-2617
Phone: 512-474-9107
#800: 1-800-880-9107
FAX: 512-477-0906
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
If you have any questions, please contact TSPRA Executive Director Judy Farmer by email, This email address is being protected from spambots. You need JavaScript enabled to view it. , or by a phone number listed above.
  • Sept. 2 - Nominations due to the Nominations Committee Chair.
    Oct. 31 - 
    Deadline to renew TSPRA dues before the late fee kicks in. 

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