• Submit your 2014 Star Awards Entries

    TSPRA will begin accepting entries for the 2014 Star Awards competition in the State Office on Oct. 1. For information on categories, deadlines and submission instructions, log into the TSPRA website and click the 2014 Star Awards tab in the member area. 
  • TSPRA awarded NSPRA Mark of Distinction for CTPS campaign

    NSPRAs Exemplary Chapter 2014NSPRA judges have awarded TSPRA's Celebrate Texas Public Schools campaign with a Mark of Distinction as an Exemplary Chapter. Congratulations to all those who helped make the CTPS program what it is today. Click here for more information.
  • Watch the 2014 Celebrate Texas Public Schools Video Contest Winners

    CTPS for webJudges have announced the statewide winners in the 2014 Celebrate Texas Public Schools Video Contest, sponsored by Randolph Brooks Federal Credit Union. Click here to see the list of winners.
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The Four Step PR Process

Exemplary public relations programs follow this basic four-step process:

  1. Research - up-front analysis on where the district stands in regard to all publics it wishes to reach
  2. Action plan - developing public relations goals, objectives and strategies that go hand-in-hand with the district's overall mission and goals
  3. Communicate/Implement - carrying out the tactics necessary to meet the objectives and goals
  4. Evaluate -  Look back at actions taken to determine their effectiveness and what changes are needed in the future

Keeping these four basic public relations tenets in mind, you can follow this step-by-step process in developing a public relations plan for your school district.


TSPRA E-newsletter

Issue 169, September 17, 2014
In this issue...

Feature Story
Welcome to the 2014-2015 School Year

Other Stories
 Proposed Bylaws Changes
 2014 Star Awards 
 Thanks to the TSPRA Audit Committee

Upcoming Events
and MORE!home newspaper

TSPRA Tweets

Updating Cart...
Please update TSPRA's new address in all your files.

The TSPRA Office has moved!
Jul 03, 2008

On July 1, the TSPRA State office opened their doors in their new location in the Texas Association of School Administrators (TASA) building, just east of the Texas Capital, between Trinity and Red River.

TSPRA's newly remodeled suites, 101-105, are located on the first floor, right side. All phone, fax and emails will remain the same.

Please change our contact information to:

TSPRA - Texas School Public Relations Association
406 East 11th Street, Suites 101-105
Austin, Texas, 78701-2617
Phone: 512-474-9107
#800: 1-800-880-9107
FAX: 512-477-0906
If you have any questions, please contact TSPRA Executive Director Judy Farmer by email,, or by a phone number listed above.


Stay tuned for the next TSPRA survey!


  • Sept. 2 - Nominations due to the Nominations Committee Chair.
    Oct. 31 - 
    Deadline to renew TSPRA dues before the late fee kicks in. 

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