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TSPRA E-newsletter

June 20, 2018 Newsletter
In this issue...

Feature Story
Last call for Key Communicator nominations

Other Stories
♦ Summer schedule
♦ Front Page Photo Contest
♦ Sponsor spotlight

Upcoming Events
and MORE!home newspaper


Broaden your punctuation horizons

Did your high school English teacher scare you off from using semicolons? Fear not, for they're easier than you might remember.
Semicolons are meant to link two related yet independent clauses – meaning they can stand as sentences on their own – without requiring a conjuction. Take a look at these three examples:  
Bad: Our new math curriculum has been a big hit; and the training was easy to implement.
Use a comma with "and" or other conjuctions rather than a semicolon
Bad: Our new math curriculum has been a big hit; our schools are safer this year too. 
Clauses that aren't linked should be separated by a period. 
Good: Our new math curriculum has been a big hit; students' test scores are up 12 points.
Both clauses here relate to the new math curriculum, so it's fine to link them with a semi-colon.

TSPRA Tweets


RT @teainfo: Please be advised that @GovAbbott has issued a statewide call for Texans to take part in a moment of silence at 10:00 AM C.T.…



The TSPRA Document Vault has recently added some useful resources regarding school safety. Login to health & safet… https://t.co/slzNQENJf6


Texas School Public Relations Assotiation
Issue 95 - May 9, 2012        Facebook Linked in Twitter

Northwest ISD, Communications & Mulitimedia Specialist - 
Emily Conklin, Guest Columnist


Translation: “For your information, electronic media production is too good to be true.”  It’s no question we live in a digital world. A world where 75 folks can ‘like’ your district’s Facebook status in a matter of minutes.  A world where a YouTube video breaks your news faster than you can say ‘dot com.’ It’s becoming more evident - streaming video, interactive websites and social media are here to stay.
In fact, we have seen the first TSPRA president from the Electronic Media Production (EMP) division, Steve Valdez, just two years ago.

I’ve given numerous presentations at TSPRA and NSPRA for the EMP division, and the question I hear most frequently is: how do I make time for video in my day-to-day operations? Here are three tips to get you started:

  1. Running out of time? Let the campuses help you! Establish multimedia liaisons at each campus, for footage and photos to create video packages. 
  2. Keep it short n’ sweet! Forget the 10, 15 especially 30-minute video clips.  Let short 1:30-3 minute news packages tell your stories. 
  3. Work smarter, not harder. Incorporate video within your news releases or provide a YouTube link for more information. This allows media the possibility of using your clip if they were unable to capture the news themselves.

TAFN – TTYL (Translation: “That’s all for now – talk to you later.”)

Where does a dollar go in Texas public schools?


TSPRA is proud to recognize SchoolMessenger as one of our sponsors.

It’s sure to be a great time! Join SchoolMessenger and the host INSPRA chapter at this special post-dinner evening of Chicago-style fun and entertainment. Tuesday July 10 from 8 – 11pm.

See you there!
The results from the May and November 2011 Texas public school bond and tax ratification elections (TREs) are now available in the TSPRA Newsroom.

The Texas Bond Review Board, maintains a database for researching bonds going back to 1997.


Until now, only a few school systems have been able to afford high quality, customized video public service announcements (PSAs).

Thanks to 3D-ED any school or district can easily take advantage of PSAs to promote itself to the community. They've made it easy and affordable! To view a sample of their Stop Bullying PSA, and for a special TSPRA member discount of 25% contact 3D-ED today www.3d-ed.com.

Additionally, 3D-ED will contribute $100 to TSPRA for each member district that purchases a PSA through September 1, 2012.



The 2012 ASFA Conference will be held in Chicago, Illinois, October 11-12.
For complete information click here.



The 2012 NSPRA National Seminar will be held in in Chicago, Illinois, July 8-11.

For complete information click here.






Congratulations to Beth Trimble for being named the district employee of the year at DeSoto ISD.

Congratulations to Tiffany Graber on her move from Duncanville ISD to Garland ISD. Her first day at GISD
as a communications specialist will be June 4.


TASB media honor roll

Commissioner adopts final financial exigency rule

TASB 2012 Tax Ratification Election Information and Timelines guidelines

Welcome to new TSPRA member Rachel Frost. Ms. Frost is a public relations specialist at Tyler ISD.

Member Spotlight

Three Questions

We asked three questions of TSPRA member and former SPRINT vice-president, Ian Halperin, executive director of communications/community relations at Wylie ISD.

Ian recently wrote an article, titled, "A Little Suncreen for the Sunshine"  published in the Texas Association of School Administrator's magazine, "Insight."

See what Ian had to say.


1. How long have you been in your profession?

Ian: This is my 16th year in school PR. 

2. What made you choose your profession?

Ian: Before switching to school PR, I was a photographer/editor for the Harte-Hanks newspaper chain in Dallas. The hours in the newspaper business can be very long. Plus, the first round of newspaper cuts were hitting and large metros were closing (Dallas Times Herald, San Antonio Light) and more experienced journalists were suddenly looking for jobs. And I was about to get married and really wanted more stability.

3. How did you get into school PR?

Ian: Working for community newspapers meant I spent a lot of time covering schools. I made lots of friends in the communications departments and always admired what they did. I had no idea there was an organization like TSPRA. When Scott Milder left Mesquite ISD he suggested that I apply. Best professional decision I ever made.  I started in October and attended my first TSPRA conference a few months later. That was 1997 and I haven’t missed one yet.


2012 H-E-B Excellence in Education Winners Announced

The largest cash awards program for education in Texas, the
H-E-B Excellence in Education Awards
, presented awards to deserving Texas educators and districts during its ceremony at the Houston Houstonian Hotel on Sunday, May 6, 2012.

H-E-B CEO and Chairman, Charles Butt, presented more than $800,000 in cash prizes, gift cards and grants.  Recipients of the 2012 awards were recognized from among 50 finalists who had been named earlier in the year.

Large District-Cypress Fairbanks ISD

Small District-Lytle ISD

Elementary Principal-Catherine Bartlett, Cypress-Fairbanks Hamilton Elementary

Secondary Principal-Ramiro Guerra, Edinburg North High School

Elementary Lifetime Achievement-Elaine Leibick, Austin ISD Highland Park Elementary

Secondary Lifetime Achievement-Beverly Smith, Lovejoy High School

Elementary Teacher Leadership- Frances Gonzalez-Garcia, Corpus Christi ISD Sam Houston Elementary

Secondary Teacher Leadership-Emily Swoboda, Northside ISD Communications Arts High School

Elementary Rising Star –Lesley-Anne Balido-Dean, Alamo Heights ISD Woodridge Elementary

Secondary Rising Star –Michael Hardy, Brownsville IDEA Frontier College Preparatory

Early Childhood-ADVANCE San Antonio


H-E-B launched the Excellence in Education Awards program in 2002 as a positive way to support public education in Texas. Since its inception, the program has given away more than $5.5 million, spotlighting best practices and celebrating the passion and creativity of Texas educators, schools and districts across the state.


Relatrix Combines Communications
and Engagement for Less

TSPRA is proud to recognize Relatrix as one of our sponsors.

Developing synergy between communications and community engagement has now become a priority in education. Relatrix’ products and services combine targeted notification by email, voice, text, with Web and social media posting and subscription-based eNews. We also assist you to engage community partners with your schools; simplify volunteer recruitment and tracking; and share news with these important stakeholders. Learn more about Relatrix Online Contact Center solutions by visiting www.relatrix.com/fpq7 or call us 800.570.6234.

Teacher Appreciation Week
School Nutrition Employee Week
May 10               Board2Board Training
May 15
Deadline for joining NSPRA for $25 rebate to TSPRA
May 15
Deadline for TASB Superintendent of the Year nominations
May 16
SASPRA Meeting
Memorial Day TSPRA office closed
Primary Voting in Texas
June 4
TSPRA Strategic Planning Committee meeting
June 5
TSPRA Budget Committee meeting
TSPRA Gulf Coast regional meeting
June 14
TSPRA Executive Committee meeting

TSPRA Key Communicator nomination deadline
Ammerman training
Coppell ISD
Ammerman training
Region 12 ESC
Deadline for TASA School Board of the Year nominations
NSPRA National Seminar
ASFA Conference
School finance lawsuit trial begins

Revised STAAR testing calendar
Key Communicator Nominations
It is time to make your nominations for the 2012 TSPRA Key Communicator Award.
Deadline for submissions is June 15, 2012.


Best of everything as our Texas Public Schools administer their first End-of-Course exams this month! STAAR end-of-course exams to be given during testing window, May 7-18.

Districts should have EOC results by June 8.

The Mayborn National Biography Writing Contest for high school students: Enter for a chance to hang out with the nation's best writers!

TSPRA50YrsHomepg50 years ago, people were lining up at movie theatres to see Audrey Hepburn in "Breakfast at Tiffany's."


If you have read the current TSPRA Blog, "What you can learn about branding from a Harlingen orchestra director."written by Corey Ryan, Harlingen ISD; leave a few comments to let us know what you think about it.


Voting links for your use:

Take some time to "like" the North Texas Education Foundation Network on their Facebook page.
      HOME           NEWS Copyright 2012 TSPRA


Stay tuned for the next TSPRA survey.