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GOOD TO KNOW

PR tips for Principals

Positive publications - Turn report cards into positive publications by ensuring at least one positive comment about each student is included when it's sent home. 

Another one rides the bus - Putting in occasional appearances on school buses teaches students and parents that administrators see support workers, such as bus drivers, as important members of the school team. 

Freshen up the lobby - What's the first thing visitors see when they walk in through the school's doors? Are there welcome signs? Up-to-date bulletin boards? Student work? 

-NSPRA's Principal Communicator

TSPRA E-newsletter

Issue 157, April 16, 2014
In this issue...

Feature Story
Meet your 2014 Committees

Other Stories
 Honoring retiring TSPRA members
 Sign up for the Texas Tribune's education newsletter
 Ammerman training in Navasota

Congratulations,
Upcoming Events
and MORE!home newspaper

TSPRA Tweets

TSPRA Austin

Happy Easter! TSPRA offices will be closed on Friday, April 18th. Regular business will resume Monday morning.

by TSPRA Austin

Updating Cart...
Texas School Public Relations Assotiation
Issue 95 - May 9, 2012        Facebook Linked in Twitter
    
EmilyConklin2

Northwest ISD, Communications & Mulitimedia Specialist - 
Emily Conklin, Guest Columnist

FYI-EMP is 2G2BT

Translation: “For your information, electronic media production is too good to be true.”  It’s no question we live in a digital world. A world where 75 folks can ‘like’ your district’s Facebook status in a matter of minutes.  A world where a YouTube video breaks your news faster than you can say ‘dot com.’ It’s becoming more evident - streaming video, interactive websites and social media are here to stay.
In fact, we have seen the first TSPRA president from the Electronic Media Production (EMP) division, Steve Valdez, just two years ago.

I’ve given numerous presentations at TSPRA and NSPRA for the EMP division, and the question I hear most frequently is: how do I make time for video in my day-to-day operations? Here are three tips to get you started:

  1. Running out of time? Let the campuses help you! Establish multimedia liaisons at each campus, for footage and photos to create video packages. 
  2. Keep it short n’ sweet! Forget the 10, 15 especially 30-minute video clips.  Let short 1:30-3 minute news packages tell your stories. 
  3. Work smarter, not harder. Incorporate video within your news releases or provide a YouTube link for more information. This allows media the possibility of using your clip if they were unable to capture the news themselves.

TAFN – TTYL (Translation: “That’s all for now – talk to you later.”)

 
BeProud_4
Where does a dollar go in Texas public schools?
 

SchoolMessenger_logo_2008

TSPRA is proud to recognize SchoolMessenger as one of our sponsors.

It’s sure to be a great time! Join SchoolMessenger and the host INSPRA chapter at this special post-dinner evening of Chicago-style fun and entertainment. Tuesday July 10 from 8 – 11pm.

 
See you there!
Elect11DistrictsLogo
The results from the May and November 2011 Texas public school bond and tax ratification elections (TREs) are now available in the TSPRA Newsroom.

The Texas Bond Review Board, maintains a database for researching bonds going back to 1997.


3D_ED

Until now, only a few school systems have been able to afford high quality, customized video public service announcements (PSAs).

Thanks to 3D-ED any school or district can easily take advantage of PSAs to promote itself to the community. They've made it easy and affordable! To view a sample of their Stop Bullying PSA, and for a special TSPRA member discount of 25% contact 3D-ED today www.3d-ed.com.

Additionally, 3D-ED will contribute $100 to TSPRA for each member district that purchases a PSA through September 1, 2012.

 

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The 2012 ASFA Conference will be held in Chicago, Illinois, October 11-12.
 
For complete information click here.

 

Chicago_2012

The 2012 NSPRA National Seminar will be held in in Chicago, Illinois, July 8-11.

For complete information click here.


 

 

CongratulationsBlack

 

 

Congratulations to Beth Trimble for being named the district employee of the year at DeSoto ISD.

Congratulations to Tiffany Graber on her move from Duncanville ISD to Garland ISD. Her first day at GISD
as a communications specialist will be June 4.


TASB-logo-21
From TASB
 

TASB media honor roll

Commissioner adopts final financial exigency rule

TASB 2012 Tax Ratification Election Information and Timelines guidelines

WelcomeNewMembers
Welcome
 
Welcome to new TSPRA member Rachel Frost. Ms. Frost is a public relations specialist at Tyler ISD.

Member Spotlight

Three Questions

We asked three questions of TSPRA member and former SPRINT vice-president, Ian Halperin, executive director of communications/community relations at Wylie ISD.

Ian recently wrote an article, titled, "A Little Suncreen for the Sunshine"  published in the Texas Association of School Administrator's magazine, "Insight."

See what Ian had to say.

IHalperin

1. How long have you been in your profession?

Ian: This is my 16th year in school PR. 

2. What made you choose your profession?

Ian: Before switching to school PR, I was a photographer/editor for the Harte-Hanks newspaper chain in Dallas. The hours in the newspaper business can be very long. Plus, the first round of newspaper cuts were hitting and large metros were closing (Dallas Times Herald, San Antonio Light) and more experienced journalists were suddenly looking for jobs. And I was about to get married and really wanted more stability.

3. How did you get into school PR?

Ian: Working for community newspapers meant I spent a lot of time covering schools. I made lots of friends in the communications departments and always admired what they did. I had no idea there was an organization like TSPRA. When Scott Milder left Mesquite ISD he suggested that I apply. Best professional decision I ever made.  I started in October and attended my first TSPRA conference a few months later. That was 1997 and I haven’t missed one yet.

HEB_EIE_logo

2012 H-E-B Excellence in Education Winners Announced

The largest cash awards program for education in Texas, the
H-E-B Excellence in Education Awards
, presented awards to deserving Texas educators and districts during its ceremony at the Houston Houstonian Hotel on Sunday, May 6, 2012.

H-E-B CEO and Chairman, Charles Butt, presented more than $800,000 in cash prizes, gift cards and grants.  Recipients of the 2012 awards were recognized from among 50 finalists who had been named earlier in the year.

Large District-Cypress Fairbanks ISD

Small District-Lytle ISD

Elementary Principal-Catherine Bartlett, Cypress-Fairbanks Hamilton Elementary

Secondary Principal-Ramiro Guerra, Edinburg North High School

Elementary Lifetime Achievement-Elaine Leibick, Austin ISD Highland Park Elementary

Secondary Lifetime Achievement-Beverly Smith, Lovejoy High School

Elementary Teacher Leadership- Frances Gonzalez-Garcia, Corpus Christi ISD Sam Houston Elementary

Secondary Teacher Leadership-Emily Swoboda, Northside ISD Communications Arts High School

Elementary Rising Star –Lesley-Anne Balido-Dean, Alamo Heights ISD Woodridge Elementary

Secondary Rising Star –Michael Hardy, Brownsville IDEA Frontier College Preparatory

Early Childhood-ADVANCE San Antonio

 

H-E-B launched the Excellence in Education Awards program in 2002 as a positive way to support public education in Texas. Since its inception, the program has given away more than $5.5 million, spotlighting best practices and celebrating the passion and creativity of Texas educators, schools and districts across the state.


relatrix11_300

Relatrix Combines Communications
and Engagement for Less

TSPRA is proud to recognize Relatrix as one of our sponsors.

Developing synergy between communications and community engagement has now become a priority in education. Relatrix’ products and services combine targeted notification by email, voice, text, with Web and social media posting and subscription-based eNews. We also assist you to engage community partners with your schools; simplify volunteer recruitment and tracking; and share news with these important stakeholders. Learn more about Relatrix Online Contact Center solutions by visiting www.relatrix.com/fpq7 or call us 800.570.6234.

EVENTS
Teacher Appreciation Week
School Nutrition Employee Week
May 10               Board2Board Training
May 15
Deadline for joining NSPRA for $25 rebate to TSPRA
May 15
Deadline for TASB Superintendent of the Year nominations
May 16
SASPRA Meeting
Memorial Day TSPRA office closed
Primary Voting in Texas
June 4
TSPRA Strategic Planning Committee meeting
June 5
TSPRA Budget Committee meeting
TSPRA Gulf Coast regional meeting
June 14
TSPRA Executive Committee meeting

TSPRA Key Communicator nomination deadline
Ammerman training
Coppell ISD
Ammerman training
Region 12 ESC
Deadline for TASA School Board of the Year nominations
NSPRA National Seminar
ASFA Conference
School finance lawsuit trial begins

NEWS
• 
 
 
 
Revised STAAR testing calendar
 
TSPRA
Key Communicator Nominations
 
It is time to make your nominations for the 2012 TSPRA Key Communicator Award.
 
Deadline for submissions is June 15, 2012.

 
STAAR_Logo

Best of everything as our Texas Public Schools administer their first End-of-Course exams this month! STAAR end-of-course exams to be given during testing window, May 7-18.

Districts should have EOC results by June 8.


Mayborn_Conf_Black_w_UNT
 
The Mayborn National Biography Writing Contest for high school students: Enter for a chance to hang out with the nation's best writers!

TSPRA50YrsHomepg50 years ago, people were lining up at movie theatres to see Audrey Hepburn in "Breakfast at Tiffany's."


blog-Header-Image

If you have read the current TSPRA Blog, "What you can learn about branding from a Harlingen orchestra director."written by Corey Ryan, Harlingen ISD; leave a few comments to let us know what you think about it.
 

FYI_BCSP

Voting links for your use:

Take some time to "like" the North Texas Education Foundation Network on their Facebook page.
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