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TSPRA E-newsletter

Issue 194, April 22, 2015
In this issue...

Feature Story
TSPRA zone coordinators

Other Stories
 CTPS materials
♦ CTPS winners
♦ Sponsor Spotlight

Congratulations,
Upcoming Events
and MORE!home newspaper

GOOD TO KNOW

A Claim, a Fact, a Benefit 

Here's a method that will help you write a good single-point message. It should contain a claim, a fact and a benefit. For example:
 
Claim: The new reading curriculum has had proven success across the country.
 
Fact: It has raised reading scores by a minimum of 22 percent.
 
Benefit: As a result, we expect similar gains in reading competency for our students.

- Jim Dunn, APR, president of
Jim Dunn & Associates,
Liberty, Mo., and an NSPRA past president

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