• Star Awards Dinner Wednesday, Feb. 25

    BestOfStar2014A limited number of tickets are still available for the Star Awards Dinner, sponsored by SchoolMessenger, Wednesday, Feb. 25. Remember the attire is semi-formal/business formal. Tickets will be available at the conference as long as supplies last. 
  • Congratulations to our 2015 Media Award Winner, Dave Berry

    2015 Media Award winner Dave Berry photoDave Berry, recently retired editor of the Tyler Morning Telegraph, was selected by the Professional Awards committee as the recipient of the 2015 Media Award. Click here to read the full press release.

  • TSPRA awarded NSPRA Mark of Distinction for CTPS campaign

    NSPRAs Exemplary Chapter 2014NSPRA judges have awarded TSPRA's Celebrate Texas Public Schools campaign with a Mark of Distinction as an Exemplary Chapter. Congratulations to all those who helped make the CTPS program what it is today. Click here for more information.
  • 15 Homepage 870x87 1V3
  • SLH 1
  • PrintShop Ad 2014Print Shop Banner AdPrint Shop Banner Ad
  • N4MS Banner 2015 2
  • SchoolWiresHomepage


Tips for using Twitter to provide customer service:

- Respond quickly. Don't leave questions until tomorrow. Provide an answer as soon as possible once you see the question to build a positive experience. 

Create an FAQ. If you get the same kinds of questions all the time on Twitter, then go ahead and compile them into an FAQ that will help people find their answers without having to take the time to ask. 

Know when to move problems on. If it's something you don't think you'll be able to solve via Twitter, then go ahead and direct them to an email or a phone number. 

-From PR Daily

TSPRA E-newsletter

Issue 187, February 18, 2015
In this issue...

Feature Story
Final conference checklist

Other Stories
 TSPRA's new president-elect
 Sign up for the Univision tour
 CTPS state judges

Upcoming Events
and MORE!home newspaper

TSPRA Tweets

Updating Cart...

SteveWeb2010Our 2010-2011 TSPRA President, Steve Valdez, comes from Weslaco ISD. As a reflection of the organization’s diverse membership, Steve is the organization’s first president to come from the Rio Grande Valley of Texas with a background in TV News and from the electronic media component of our public relations association. He worked as a photojournalist in the Tucson and Phoenix markets before going back to his home in Texas as a general assignments reporter for the local CBS news affiliate.

Steve comes from a family of educators beginning with his father John Valdez, who at the age of 74 is still teaching at the local community college. His mother Elizabeth, now retired, was a County Head Start teacher for 29 years. Steve is a father of five children, Julio, 33, John, 32, Jessica, 25, Josh, 21 and Jed, 19, and two grandchildren, Noah, 13, and Luxy, 7.

During Steve’s 15 years as a TSPRA member, he has proven to be a hard worker. He was taught the value of hard work early in life while he and his family of five brothers and sisters migrated to the north for summer work. His work ethic is evident in the success of his cable access education channel in Weslaco, were his team has won numerous TSPRA awards in video, editing, reporting, and other electronic media categories.

His theme for the year has an interesting twist. Steve has taken what is typically known as the Honor Roll and has altered its meaning by making one simple change. He has exchanged the letter “l” in the word “roll” and replaced it with the letter “e,” Honor Role. As public relations professionals, Steve believes that it is our responsibility to perform our roles as educators with honor. He believes that honor is a contagious characteristic and looks forward to promoting individuals in our public schools that show honorable traits in their daily dealings with our Texas children.


Stay tuned for the next TSPRA survey!


Links You Can Use

February 18, 2015

  • Nothing this week. Enjoy the conference!
This Week
This Month
Last Month
All days