• Register for the 2016 TSPRA Annual Conference at Horseshoe Bay Resort

    PRFitwebTSPRA is now accepting conference registrations. Click here to access the links to register. If you're registering as a member, you MUST be logged into the website to access the form. 

  • Apply for a 2016 Conference Scholarship 

    PRFitwebTSPRA is giving away two scholarships to members for the 2016 Annual Conference. For eligibility information and instructions on how to apply, log in to the TSPRA website and click "Scholarships" in the left hand Member Area menu.
  • Congratulations to
    the TSPRA Peachjar winner:
    Veronica Castillon

    Castillon VeronicaVeronica Castillon of Laredo ISD will receive a scholarship for the 2015 NSPRA National Seminar in Nashville courtesy of Peachjar. 

  • Watch the 2015 CTPS 
    Video Contest Winners

    RBFCU Logo 2012Click here for links to the statewide video winners for the 2015 Celebrate Texas Public Schools Video Contest, sponsored by Randolph Brooks Federal Credit Union.

TSPRA E-newsletter

Issue 210, October 7, 2015
In this issue...

Feature Story
Executive Committee meeting report

Other Stories
 Texas Tribune Festival giveaway
Thannum takes office as NSPRA President-Elect
♦ Sponsor Spotlight

Upcoming Events
and MORE!home newspaper


Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

TSPRA Tweets

SteveWeb2010Our 2010-2011 TSPRA President, Steve Valdez, comes from Weslaco ISD. As a reflection of the organization’s diverse membership, Steve is the organization’s first president to come from the Rio Grande Valley of Texas with a background in TV News and from the electronic media component of our public relations association. He worked as a photojournalist in the Tucson and Phoenix markets before going back to his home in Texas as a general assignments reporter for the local CBS news affiliate.

Steve comes from a family of educators beginning with his father John Valdez, who at the age of 74 is still teaching at the local community college. His mother Elizabeth, now retired, was a County Head Start teacher for 29 years. Steve is a father of five children, Julio, 33, John, 32, Jessica, 25, Josh, 21 and Jed, 19, and two grandchildren, Noah, 13, and Luxy, 7.

During Steve’s 15 years as a TSPRA member, he has proven to be a hard worker. He was taught the value of hard work early in life while he and his family of five brothers and sisters migrated to the north for summer work. His work ethic is evident in the success of his cable access education channel in Weslaco, were his team has won numerous TSPRA awards in video, editing, reporting, and other electronic media categories.

His theme for the year has an interesting twist. Steve has taken what is typically known as the Honor Roll and has altered its meaning by making one simple change. He has exchanged the letter “l” in the word “roll” and replaced it with the letter “e,” Honor Role. As public relations professionals, Steve believes that it is our responsibility to perform our roles as educators with honor. He believes that honor is a contagious characteristic and looks forward to promoting individuals in our public schools that show honorable traits in their daily dealings with our Texas children.



TSPRA is preparing to launch a member satisfaction survey with the help of our sponsors at K12 Insight. Stay tuned for more details.