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TSPRA E-newsletter

Issue 205, August 26, 2015
In this issue...

Feature Story
Back to school TSPRA checklist

Other Stories
 TSPRA Peachjar NSPRA reflection
Document Vault Drive winner
♦ Sponsor Spotlight

Congratulations,
Upcoming Events
and MORE!home newspaper

GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

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TSPRA Austin

TSPRA best practice is to expect officers, committee chairs and committee members to renew dues by September 15, 2015.

by TSPRA Austin

SteveWeb2010Our 2010-2011 TSPRA President, Steve Valdez, comes from Weslaco ISD. As a reflection of the organization’s diverse membership, Steve is the organization’s first president to come from the Rio Grande Valley of Texas with a background in TV News and from the electronic media component of our public relations association. He worked as a photojournalist in the Tucson and Phoenix markets before going back to his home in Texas as a general assignments reporter for the local CBS news affiliate.

Steve comes from a family of educators beginning with his father John Valdez, who at the age of 74 is still teaching at the local community college. His mother Elizabeth, now retired, was a County Head Start teacher for 29 years. Steve is a father of five children, Julio, 33, John, 32, Jessica, 25, Josh, 21 and Jed, 19, and two grandchildren, Noah, 13, and Luxy, 7.

During Steve’s 15 years as a TSPRA member, he has proven to be a hard worker. He was taught the value of hard work early in life while he and his family of five brothers and sisters migrated to the north for summer work. His work ethic is evident in the success of his cable access education channel in Weslaco, were his team has won numerous TSPRA awards in video, editing, reporting, and other electronic media categories.

His theme for the year has an interesting twist. Steve has taken what is typically known as the Honor Roll and has altered its meaning by making one simple change. He has exchanged the letter “l” in the word “roll” and replaced it with the letter “e,” Honor Role. As public relations professionals, Steve believes that it is our responsibility to perform our roles as educators with honor. He believes that honor is a contagious characteristic and looks forward to promoting individuals in our public schools that show honorable traits in their daily dealings with our Texas children.

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Survey

TSPRA is preparing to launch a member satisfaction survey with the help of our sponsors at K12 Insight. Stay tuned for more details. 

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