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GOOD TO KNOW

Three ways video helps with PR

1. Video boosts engagement in social media, earning more clicks and more eyeballs than posts that merely consist of text. 

2. Video is easily shared with news outlets, who are always on the lookout for content that readers might click and share around their networks. 

3. Video can attract new fans for your organization by giving them an opportunity to see your culture, hear your leaders, or experience what you're like "behind the scenes."  

-PRDaily.com

TSPRA E-newsletter

Issue 174, October 22, 2014
In this issue...

Feature Story
Submit conference proposals

Other Stories
 Proposed Bylaws Changes
 Health and safety resources in the document Vault
 H-E-B Excellence in Education Awards

Congratulations,
Upcoming Events
and MORE!home newspaper

TSPRA Tweets

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Kari Hutchison, director of communications for Comal ISD, served as the 2006-2007 president of the Texas School Public Relations Association (TSPRA). Kari HutchisonKari is a graduate of Trinity University where she earned a degree in broadcast journalism. After graduation in 1982, she took a position as an editor and writer for the Southwest Foundation for Biomedical Research in San Antonio. Later, she became public relations director for Incarnate Word College, now known as the University of the Incarnate Word.

Kari and her family then moved to Anthony, Texas, the town where she grew up. She then took a position as a communications specialist for El Paso Electric. In 1989, she made the move into public school communications when El Paso ISD hired Kari as a communications specialist. A promotion soon made her executive director of communications and business partnerships, a position she held for the next ten years. During this time, Kari earned her master's degree in communication studies at New Mexico State University in Las Cruces.

In 1999, Kari and her family moved to the New Braunfels area where she was hired by Comal ISD as director of communications. According to Marc Walker, superintendent of Comal, "Kari is really the consumate professional in everything she does. She's passionate, sincere, honest, modest and sought out by others. And she is a leader of the people."

At her installation as president during TSPRA's 2006 Annual Conference, Kari presented "TSPRA, a Voice of Trust" as her presidential theme. One of the goals she set for her year was to increase membership.

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TSPRA

  • Oct. 30 - Deadline to submit Annual Conference proposals. 
    Oct. 31 - 
    Deadline to renew TSPRA dues before the late fee kicks in. 
    Nov. 4 - Star Awards due in the TSPRA office.
    Nov. 24 - Scholarship application deadline.
    Jan. 25 - Deadline to register for conference before the late fee is added.

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