• Register for the 2016 TSPRA Annual Conference at Horseshoe Bay Resort

    PRFitwebTSPRA is now accepting conference registrations. Click here to access the links to register. If you're registering as a member, you MUST be logged into the website to access the form. 

  • Apply for a 2016 Conference Scholarship 

    PRFitwebTSPRA is giving away two scholarships to members for the 2016 Annual Conference. For eligibility information and instructions on how to apply, log in to the TSPRA website and click "Scholarships" in the left hand Member Area menu.
  • Congratulations to
    the TSPRA Peachjar winner:
    Veronica Castillon

    Castillon VeronicaVeronica Castillon of Laredo ISD will receive a scholarship for the 2015 NSPRA National Seminar in Nashville courtesy of Peachjar. 

  • Watch the 2015 CTPS 
    Video Contest Winners

    RBFCU Logo 2012Click here for links to the statewide video winners for the 2015 Celebrate Texas Public Schools Video Contest, sponsored by Randolph Brooks Federal Credit Union.

TSPRA E-newsletter

Issue 210, October 7, 2015
In this issue...

Feature Story
Executive Committee meeting report

Other Stories
 Texas Tribune Festival giveaway
Thannum takes office as NSPRA President-Elect
♦ Sponsor Spotlight

Upcoming Events
and MORE!home newspaper


A Claim, a Fact, a Benefit 

Here's a method that will help you write a good single-point message. It should contain a claim, a fact and a benefit. For example:
Claim: The new reading curriculum has had proven success across the country.
Fact: It has raised reading scores by a minimum of 22 percent.
Benefit: As a result, we expect similar gains in reading competency for our students.

- Jim Dunn, APR, president of
Jim Dunn & Associates,
Liberty, Mo., and an NSPRA past president

TSPRA Tweets

Kari Hutchison, director of communications for Comal ISD, served as the 2006-2007 president of the Texas School Public Relations Association (TSPRA). Kari HutchisonKari is a graduate of Trinity University where she earned a degree in broadcast journalism. After graduation in 1982, she took a position as an editor and writer for the Southwest Foundation for Biomedical Research in San Antonio. Later, she became public relations director for Incarnate Word College, now known as the University of the Incarnate Word.

Kari and her family then moved to Anthony, Texas, the town where she grew up. She then took a position as a communications specialist for El Paso Electric. In 1989, she made the move into public school communications when El Paso ISD hired Kari as a communications specialist. A promotion soon made her executive director of communications and business partnerships, a position she held for the next ten years. During this time, Kari earned her master's degree in communication studies at New Mexico State University in Las Cruces.

In 1999, Kari and her family moved to the New Braunfels area where she was hired by Comal ISD as director of communications. According to Marc Walker, superintendent of Comal, "Kari is really the consumate professional in everything she does. She's passionate, sincere, honest, modest and sought out by others. And she is a leader of the people."

At her installation as president during TSPRA's 2006 Annual Conference, Kari presented "TSPRA, a Voice of Trust" as her presidential theme. One of the goals she set for her year was to increase membership.


TSPRA is preparing to launch a member satisfaction survey with the help of our sponsors at K12 Insight. Stay tuned for more details.