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GOOD TO KNOW

Familiarize yourself with some "Don'ts" of Corporate Social Media

Social media is not a place where anything goes. Help your district control its online profile by remembering these social media tips. 

1. Don't Over-Market, but rather be social. 

2. Don't be a robot; let them know there's a person behind it all.

3. Don't be afraid to engage and hold conversations with followers.

4. Don't be afraid to admit mistakes. 

5. Don't be indiscreet or illegal. 

- Davia Temin, Strategic Marketing and Reputation Advisor, Temin and Company. 

 

TSPRA E-newsletter

Issue 175, October 29, 2014
In this issue...

Feature Story
Star Awards deadline

Other Stories
 Proposed Bylaws Changes
 Bond elections
 CTPS activities

Congratulations,
Upcoming Events
and MORE!home newspaper

TSPRA Tweets

TSPRA Austin

Needs funds to attend 2015 TSPRA conference? Scholarship applications are due Nov 25! See TSPRA website for app & qualifications

by TSPRA Austin

TSPRA Austin

PSJA ISD is hosting an Ammerman Media and Crisis Communications training on Nov 18. Reg will be open tomorrow on the TSPRA web.

by TSPRA Austin

Updating Cart...

Kari Hutchison, director of communications for Comal ISD, served as the 2006-2007 president of the Texas School Public Relations Association (TSPRA). Kari HutchisonKari is a graduate of Trinity University where she earned a degree in broadcast journalism. After graduation in 1982, she took a position as an editor and writer for the Southwest Foundation for Biomedical Research in San Antonio. Later, she became public relations director for Incarnate Word College, now known as the University of the Incarnate Word.

Kari and her family then moved to Anthony, Texas, the town where she grew up. She then took a position as a communications specialist for El Paso Electric. In 1989, she made the move into public school communications when El Paso ISD hired Kari as a communications specialist. A promotion soon made her executive director of communications and business partnerships, a position she held for the next ten years. During this time, Kari earned her master's degree in communication studies at New Mexico State University in Las Cruces.

In 1999, Kari and her family moved to the New Braunfels area where she was hired by Comal ISD as director of communications. According to Marc Walker, superintendent of Comal, "Kari is really the consumate professional in everything she does. She's passionate, sincere, honest, modest and sought out by others. And she is a leader of the people."

At her installation as president during TSPRA's 2006 Annual Conference, Kari presented "TSPRA, a Voice of Trust" as her presidential theme. One of the goals she set for her year was to increase membership.

Survey

Stay tuned for the next TSPRA survey!

TSPRA

  • Oct. 30 - Deadline to submit Annual Conference proposals. 
    Oct. 31 - 
    Deadline to renew TSPRA dues before the late fee kicks in. 
    Nov. 4 - Star Awards due in the TSPRA office.
    Nov. 24 - Scholarship application deadline.
    Jan. 25 - Deadline to register for conference before the late fee is added.

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