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Don't help sensationalize a story. 

  • Clarify what the interview is about. Don't agree if it's sensationalistic or if it will draw you away from your message. 
  • Don't respond to negative questions by repeating the words that might inflame the situation. 
  • Avoid speculation and predictions of the future. 
  • Focus on positive actions and outcomes
  • Avoid playing the blame game. 

-NSPRA's Principal Communicator newsletter

TSPRA E-newsletter

Issue 168, September 10, 2014
In this issue...

Feature Story
Proposed changes to the TSPRA Bylaws

Other Stories
 2014 Nominating Committee
 NSPRA's 35 Under 35
 TSPRA Resource Center

Upcoming Events
and MORE!home newspaper

TSPRA Tweets

TSPRA Austin

SPRINT meets today at noon at Lewisville ISD. Hope the DFW TSPRA members are making plans to attend!

by TSPRA Austin

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Kari Hutchison, director of communications for Comal ISD, served as the 2006-2007 president of the Texas School Public Relations Association (TSPRA). Kari HutchisonKari is a graduate of Trinity University where she earned a degree in broadcast journalism. After graduation in 1982, she took a position as an editor and writer for the Southwest Foundation for Biomedical Research in San Antonio. Later, she became public relations director for Incarnate Word College, now known as the University of the Incarnate Word.

Kari and her family then moved to Anthony, Texas, the town where she grew up. She then took a position as a communications specialist for El Paso Electric. In 1989, she made the move into public school communications when El Paso ISD hired Kari as a communications specialist. A promotion soon made her executive director of communications and business partnerships, a position she held for the next ten years. During this time, Kari earned her master's degree in communication studies at New Mexico State University in Las Cruces.

In 1999, Kari and her family moved to the New Braunfels area where she was hired by Comal ISD as director of communications. According to Marc Walker, superintendent of Comal, "Kari is really the consumate professional in everything she does. She's passionate, sincere, honest, modest and sought out by others. And she is a leader of the people."

At her installation as president during TSPRA's 2006 Annual Conference, Kari presented "TSPRA, a Voice of Trust" as her presidential theme. One of the goals she set for her year was to increase membership.


Stay tuned for the next TSPRA survey!


  • Sept. 2 - Nominations due to the Nominations Committee Chair.
    Oct. 31 - 
    Deadline to renew TSPRA dues before the late fee kicks in. 

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