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Six Steps to APR
There are six basic steps in the APR process. 1. Apply for eligibility from the Universal Accreditation Board (UAB) and prepare You
may take the APR exam if you have at least 5 years of paid experience
in the full-time practice of public relations or in the teaching of PR
and have earned a bachelor's degree in a communications field.
Equivalent work experience can be considered. 2. Use coaching, mentoring, and study group and support services By
far, the best resource for accreditation is the UAB Accreditation Web
Site. TSPRA strongly recommends that you visit www.praccreditation.org and work through
the many resources offered. 3. Complete Readiness Review Questionnaire You
must complete a portfolio for the review panel. The purpose of the
portfolio and presentation of it to the panel is to provide evidence of
your use and understanding of public relations planning, execution and
evaluation. Details are included on the UAB site. 4. Participate in Readiness Review TSPRA
will offer at least one, and perhaps two opportunities to participate in Readiness Review this year. You can
also present to a Readiness Review panel set up by your local Public Relations Society of America (PRSA)
chapter. You must pass this review before taking the APR examination. 5. Schedule your computer based examination at Prometric Testing Services This
company offers testing sites in most major metropolitan areas. This is
the only place you can take the exam. You can check for their locations
on their web site: www.prometric.com or telephone 800-274-1900. Once
you receive authorization from UAB, you have one year to take the
examination. 6. Take the computer based examination The
exam is a multiple choice format and takes about 3 hours to complete.
The cost for the Readiness Review and Exam is $385. Preparation and
studying is critical to success. The UAB offers both an online study
course ($195) and other excellent resources. You might also try a study
group with folks from your area.
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APR - a mark of distinction for public relations professionals.
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