Idea Book Ideas to Improve Your Communication with the Media: A Handbook for School Leaders Establishing a positive and successful partnership with the media is the best way to ensure sensitive, fair and accurate reporting of district news. This practical guide is a helpful resource for superintendents, principals, program directors, PTA officers, and education association leaders who share responsibilities for creating and strengthening positive media relations! The handbook is packed with practical ideas, approaches and checklists to use in creating and strengthening a solid media relations program. The handbook includes: * Your School District and the Media - First Things First * Your Relationship With the Media - Getting Off to a Good Start * Credibility and Trust - The Five Essential Elements * Ongoing Media Relationship Builders * Identifying & Reporting Different Types of School News * The Media Interview * The Crisis Communications Plan If you are a school leader, this handbook is for you! Order copies for all staff members who may have contact with the media. Order Ideas to Improve Your Communication with the Media here.	Search   Members Only Section Our Products & Services Texas Public Schools Week BondAid Document Vault Campus Level Idea Book Consulting/Customized Workshops Membership Pin Mailing Lists How to Order Product Order Form Other Resources "This handbook for school leaders is packed with practical ideas, approaches and checklists to use in creating and strengthening a solid media relations program."
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